Lazada, Shopee and 11street 11.11 Sales Update

Wonder how is Lazada, Shopee and 11street performance during the 11.11 sales?

Lazada

1. More than RM100 million worth of products sold during online revolution;
2. Lazada MY website and apps had about 10 million visits in a single day (triple of 2016);
3. At its peak, Lazada MY recorded an estimated 1,400 transactions per minutes;
4. Best selling products were Petronas Fuel Cards, Milo and Pineng Powerbanks;
5. Items value purchased ranged from RM0.81 (Tiger Biscuits, 60g) to RM13,499 for Samsung 75’ UHD TV;
6. Top 3 performing categories – Groceries, Baby & Toys and Electronics;
7. 34,000 smartphones and tablets sold within the span of the day;
8. More than 32,000 diapers bough in 24 hours;
9. Top Lazada MY merchant sold more than 50 times a normal day’s volumes on 11.11.

11street

1. Traffic to site more than double with 85% of it contributed by mobile devices in on day;
2. 600% increase in cross border trading;
3. E-vouchers and services category grew by 70%;
4. Hot selling products – GPS, mobile accessories, smartphones, TV, fuel couchers, theme park tickets, F&B and phonebooks items

Shopee

1. Over 120,000 sellers participated in 11.11 campaign;
2. Cheapest item sold – RM0.003;
3. Over 12,000 number of item sold within single minutes;
4. Most expensive product – iPhone 8Plus – RM4,159 sold during double 11;
5. 92% of order completed via mobile;
6. Within the first 10 minutes total traffic increase by 3 times;
7. About 7 million items sold;
8. Total 2.5 million orders in a single day;
9. Top 3 categories – Health & Beauty, Mobile & Gadgets and Toys, Kids & Babies.

sources: ecinsider, soyacincao, The Star

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