Target vs. Result

Item Target Results Achievement
Total GMV RM300million RM311million +3.7%
Export Revenue RM20million RM39million +95%
Number of Exporters 360 497 +38%
Number of Market Access 10 26 160%

 

Top 10 Categories

Top 10 by Local GMV (own store only) by Export GMV (own store only)
1 Health & Beauty (28.67%) Travel (86.70%)
2 Fashion (24.27%) Fashion (10.88%)
3 Travel (19.57%) Gifts, Premiums & Souvenirs (1.67%)
4 Groceries (10.42%) Home & Living (0.23%)
5 Electronics (5.14%) Groceries (0.22%)
6 Gifts, Premiums & Souvenirs (3.63%) Services (0.09%)
7 Books & Media (1.84%) Baby & Kids (0.06%)
8 Electronics Accessories (1.66%) Health & Beauty (0.05%)
9 Baby & Kids (1.16%) Books & Media (0.04%)
10 Food & Beverages (0.97%) Electronics Accessories (0.01%)

Top 10 Export Countries (own store only)

Top 10 by Local GMV (own store only)
1 Singpore (31.66%)
2 USA (6.71%)
3 Brunei (4.45%)
4 Australia (4.03%)
5 Others (3.97%)
6 China (3.25%)
7 Hong Kong (3.18%)
8 India (2%)
9 Taiwan (1.85%)
10 Indonesia (1.67%)

Top 5 Local Purchase – Own store vs. eMarketplaces

Top 10 Own Store eMarketplaces
1 Wilayah Persekutuan Kuala Lumpur Selangor
2 Selangor Wilayah Persekutuan Kuala Lumpur
3 Johor Pulau Pinang
4 Pulau Pinang Kedah
5 Perak Johor

Most Preferred Payment Methods – Own store vs. eMarketplaces

Top 10 Own Store eMarketplaces
1 Online Banking (FPX) Online Banking (FPX)
2 Credit / Debit Card Credit / Debit Card
3 Others Others
4 Paypal Paypal
5 Senang Pay Senang Pay

Most Used Devices for Payment – Own store vs. eMarketplaces

Own Store Devices eMarketplaces
44.18% Mobile 47.96%
52.18% Desktop 47.34%
3.64% Others 4.7%

Top 3 Most Preferred Local Delivery

Delivery Methods Percentage
Next Day Delivery 66%
Same Day Delivery 10.72%
Pre-Order 6.77%

Top 5 Most Used Marketing Channels

Top 5 Own Store eMarketplaces
1 Facebook Facebook
2 Own Website Own Website
3 Google Instagram
4 Instagram Google
5 Email Marketing Email Marketing

Source of information from PIKOM (organiser of MYCYBERSALE 2017)

Published On: October 9th, 2017 / Categories: Content Marketing, Marketing Strategy /

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